Ensuring an effective and responsible AI transformation: Intégral appoints Dr. Maxime Cohen as Chief Artificial Intelligence Officer

06 Jun 2023

MONTREAL, June 6, 2023Intégral, a collective of agencies specializing in digital marketing, proudly announces the appointment of Dr Maxime Cohen as Chief Artificial Intelligence (AI) Officer. This strategic nomination reflects Intégral’s commitment to remain at the forefront of the digital marketing industry and to place data and AI at the heart of its strategy.

“The creation of the Chief AI Officer role at Intégral is part of our innovative vision with the goal of developing cutting-edge solutions to guide our clients towards a responsible transformation in a digital world that is constantly evolving.”

affirms Jérémie Abbou, co-founder of Intégral.

Dr. Cohen brings a deep expertise in AI and a strong leadership experience. A MIT Ph.D. graduate, he holds the Scale AI Chair in Data Science for Retail at McGill University, where he also teaches as a Full Professor at the Bensadoun School of Retail Management and at the Desautels Faculty of Management. Dr. Cohen is also a scientific advisor in AI and Data Science at IVADO Labs and the Chief AI Officer at ELNA Medical. In addition, he has held several strategic and research consulting positions at many companies, including Google/Waze, ALDO Group, IBM, Oracle, and Couche-Tard.

His knowledge of cutting-edge technologies, such as machine learning, data science, and predictive analytics, coupled with an in-depth understanding of the retail sector make Dr. Cohen a unique asset for Intégral and its clients. His expertise will help companies fully exploit the opportunities offered by AI to enhance strategic decision making, while ensuring an ethical and responsible adoption of these disruptive technologies.

In accepting this new position, Dr. Cohen expressed his enthusiasm for the opportunity:

“I am delighted to join Intégral’s network of experts and be part of such a talented team. I have no doubt that AI is the future of digital marketing and I’m looking forward to advancing this vision for Intégral’s clients.”

“We are very happy to welcome Dr. Cohen to our leadership team. His expertise in AI and his passion for innovation will help us offer our clients advanced customized solutions that will set them apart from the competition.

said Alexandre Corbasson, co-founder of Intégral.

About Intégral

Founded in 2022, the Intégral collective comprises more than 80 employees worldwide and has already supported more than 3,000 clients during their digital transformation via its four agencies: Digitad, Frank, Osmose, and La Fusée. This combination of complementary expertise allows Intégral to equip small and large companies alike with all the tools necessary to boost their competitiveness and support their growth in their digital transformation journey. With a diverse and highly qualified team, Intégral offers a full 360-degree range of digital services to meet its clients’ needs.

Info and interview requests:

Caroline Duguay | Agence Cali